The core principle of The Cohesion Model for Sustainable Online Communities and Social Networks (as described in my previous post on 13th November) is that there are effectively three levels within a community – the Public, the Community or Collaborative, and the Private or Individual level. There is a role associated
The Cohesion Model for Sustainable Online Communities and Social Networks was developed by myself, Helen Whitehead, and Liz Cable over three years, and based on rather more than 15 years of experience in online communities and social networks before that. It’s also informed by the literature on learning communities, communities
Blip.tv is an alternative to YouTube, but is not precisely the same kind of thing. Blip.tv is “a next-generation television network.” which makes available user-produced web tv shows. Rather than viral videos or those intended to sell a product or service, blip.tv focuses on original Web shows. It invites “sitcoms,
As I watched the fuss about the “balloon boy” yesterday – the story of a six-year-old boy who allegedly floated away in a weather balloon, but turned out to have been hiding all the time – I did hope he would be found safe, and was glad when he was.
We’re often asked by our trainees and clients how to make a long web address into one of those very short ones that are easier to post on Twitter – or any other socal networking website that has limitations on the number of characters. Often the URL or web address of
There are always new ways to evaluate online marketing or search engine optimisation. Recently I’ve been experimenting with Google’s keyword analysis tool at www.google.com/sktool. It analyses a given website and gives you a list of keywords it finds and teells you you how many searches the keywords or phrases have
Research out today suggests that 40% of Twitter messages, or tweets, are “pointless babble”. US Researchers Pear Analytics sampled the Twitter stream (mostly of Americans) and categorized the tweets as news, spam, self-promotion, pointless babble, conversational and those with pass-along value. They concluded that only 8.7% were of real value.
If you came to Reach Further’s workshop on Viral Videos last week, led by Delia Macnamara of imagine dpm, you’ll know that there are a LOT of videos out on the web and it takes expertise and luck to make a video a viral success. According to a study reported on today
Email marketing is an effective way to for a business to build a relationship with their customers and potential customers. It is a flexible and powerful form of direct marketing or online marketing which enables a business to send customised and personal messages to a targeted set of customers. It
Chris Maiden, of Drupal experts Menus and Blocks, is spending part of a week later this summer cycling from London to Paris in aid of the Meningitis Trust. Chris, along with a friend, is planning the charity bike ride to arrive in Paris for the start of Drupalcon Paris 2009