The Balloon Principle: how to set your business soaring with social media

As I watched the fuss about the “balloon boy” yesterday – the story of a six-year-old boy who allegedly floated away in a weather balloon, but turned out to have been hiding all the time – I did hope he would be found safe, and was glad when he was.  Meanwhile I saw how Twitter – as it often does – added colour and background to the news story, and I started thinking about how apt a balloon image is for social media. […]

I call it the Balloon Principle to use social media in this way, because it helps you:

  • rise above the competition
  • get a real overview of your market
  • use the clear blue sky for innovation and development.

I’m off to try out my balloon, how about you?

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