The Balloon Principle: how to set your business soaring with social media
As I watched the fuss about the “balloon boy” yesterday – the story of a six-year-old boy who allegedly floated away in a weather balloon, but turned out to have been hiding all the time – I did hope he would be found safe, and was glad when he was. Meanwhile I saw how Twitter – as it often does – added colour and background to the news story, and I started thinking about how apt a balloon image is for social media. […]
I call it the Balloon Principle to use social media in this way, because it helps you:
- rise above the competition
- get a real overview of your market
- use the clear blue sky for innovation and development.
I’m off to try out my balloon, how about you?
Originally published on reachfurther.com