Many companies are moving their marketing budgets away from direct marketing and into social media. A survey by Brand Republic of over 1000 marketers around the world found that 66% of respondents were to invest in social media and 40% said that the funding would come by cutting the direct
We’re often asked by clients for whom we’re setting up blogs what they should have as their blog policy. Where a company or organisation has a very clear handle on its image and brand and the way it wants to appear to its customers, potential customers and the world in
One of your first tasks when setting up a new business or embarking on a freelance career is to get a website. Every company must re-evaluate its web presence on a regular basis, so there’s always a need for a new website. A static website does not suffice any more
You can see tags working in any social network site or social bookmarking site of your choice. They are basically keywords or key phrases, sometimes abbreviated for ease of use. For example, conferences often have tags so that you can follow the discussion online. Sometimes the conversation in blogs and
You’ll find Reach Further partners in many social networking spaces – we “practice what we preach” and are members of many social networks and online communities. Time is finite, so we’ve found it makes sense to carefully choose the networks and communities that you belong to. Choose those that have
Usability guru Jakob Nielsen’s latest Alertbox points out the flaws in four website designs, including some surprisingly major companies (the New York Times, for example). The mistakes include bad content, bad links, bad navigation, and bad category pages. He then points out that bad content takes the prize for costing
Sunday, January 20, 2008 A retail website that grabs your attention! What an imaginative retail website this is … check it out … even in Dutch in makes people think! I’ve seen threads discussing this site on forums entirely unconnected with their market – and those in the know (presumably
Helping your potential customers to connect with other people can pay dividends in many ways. You can help them to make the decision to buy your products by providing an environment conducive to persuasion. Research shows that people are most likely to make a decision if they are allowed to
HotHouse, a leading Australian strategic online solutions company, has an interesting blog (noise) about web strategy, online marketing, and using Web 2.0 to grow your business. A useful place to see up-to-date information from an Australian perspective, and thought-provoking comment for us all. For example they point out that the