Helping your potential customers to connect with other people can pay dividends in many ways. You can help them to make the decision to buy your products by providing an environment conducive to persuasion. Research shows that people are most likely to make a decision if they are allowed to
Monday, January 7, 2008 Facebook for Enterprise worklight has announced a secure enterprise overlay for facebook, allowing workers to use all the social networking tools of facebook, whilst keeping sensitive company information behind a firewall. The blurb states that employees can freely use Facebook, with the WorkBook overlay, with no
According to an article about trendspotting on the BBC website today, The Shape of Things to Come, all things “green” will be outmoded in 2008. But that’s not to say that environmental issues will not be important, far from it…. “Blue will be the new green, says the director of
The BBC reports today on companies which are instituting “no-email” days in order, so as – they claim – to “increase productivity”. Some of the companies mentioned include Intel, PBD, Deloitte and Touche. They’ve picked Friday. That doesn’t seem a very good idea to me. As Friday is the last
I was preparing a “checklist” for e-moderators of online communities and thought I’d post some of the more important and skilled tasks that e-moderators need to do and to evaluate themselves on. So often we hear managers who believe that anyone can run a community – they think: “how difficult
The Open University have proved elearning is green (bit of an old study, but I would think computers are even more energy efficient now…) “A study by the Open University found that on average ‘distance/open learning courses used 90% less energy consumption and produced 90% fewer CO2 emissions than the
An article in The Observer about the maverick Web entrepreneur Dan Wagner is sceptical about the millions to be made in social networking sites. Although most have yet to make a profit, several social networking sites have sold for enormous sums. Wagner is launching shopping website Osoyou: which aims to
The BBC has an interesting report on how “growing numbers of individuals and small businesses are using home-made videos to sell goods and services online.” A new way of marketing and promoting your business, or even yourself? Imoondo.com is a US site for video classifieds. No doubt more and more
HotHouse, a leading Australian strategic online solutions company, has an interesting blog (noise) about web strategy, online marketing, and using Web 2.0 to grow your business. A useful place to see up-to-date information from an Australian perspective, and thought-provoking comment for us all. For example they point out that the
I’ve a few clients asking about how best to network online, and which portals/sites/communities are worth signing up to and bring results. Of course, it depends on what “results” you want – there are different communities around for businesses at different stages, sectors, geographic locations, etc. Facebook has several internal