Blue is the new green?
According to an article about trendspotting on the BBC website today, The Shape of Things to Come, all things “green” will be outmoded in 2008. But that’s not to say that environmental issues will not be important, far from it….
“Blue will be the new green, says the director of trend spotting at JWT Worldwide, Ann Mack.
“She says we will stop thinking in terms of “green” actions and policies, with the “blue” of seas and skies becoming the environmental movement’s colour du jour.”
Apparently green has become associated with “an out-dated tree-hugging, sandal and beard-wearing image”. However, blue “will denote an ethos of good-citizenship”.
The article goes on to quote Richard Watson, of Now and Next, who thinks “‘transparent’ will be the new green, with everyone and everything going ‘green and beyond green’, as the climate change debate intensifies.”
It’s likely that environmentally-friendly products will be big in 2008, in a wide variety of products and services. I suspect we will have to look hard to see the truth behind the hype.