The unprecedented closure of the UK’s airspace today due to an ash cloud drifting over the country from a volcanic eruption in Iceland brought out the best in social media as well as traditional media reporting. Twitter was alive with links and explanations, from elearning companies providing free resources for
The second Media Camp Nottingham on 27th March was at the excellent venue Lace Market House on High Pavement. One might think from the lack of funding and traditional media and other interest in digital and creative industries that there wasn’t much going on in Nottingham. This second event organised
Any Blog Awareness Campaign should have a number of different elements involving attracting visitors with great content, encouraging them to comment, commenting elsewhere yourself, and making relationships throughout the blogosphere. Such a campaign may include: Brilliant and useful content Register blog with search engines such as Yahoo and Google, don’t
Is it social media blasphemy to suggest that Facebook may not be an appropriate way to invest your company’s time in establishing a fan community? It seems to be perceived wisdom in many social media circles that getting a brand into social media means opening a Facebook fan page or
One of the handiest tools to use in a social media campaign is Namechk. This is a simple way to check to see if your desired username is still available at more than 80 popular Social Networking and Social Bookmarking websites. Online marketing using social media is more effective if
What is it? Delicious (http://delicious.com) or del.icio.us is a social bookmarking service that allows users to save their favourite websites as bookmarks and share them with other people. What is Social Bookmarking? Bookmarking is a way of storing and sharing websites that you found useful or interesting. In the past,
So, should lecturers “friend” their students on Facebook? It’s just one of the issues around Digital Identity that many are in the education and public sector are grappling with at the moment, especially bearing in mind Digital Britain and recent scares over online privacy. I’ve been informed of a very
We’re often asked by clients for whom we’re setting up blogs what they should have as their blog policy. Where a company or organisation has a very clear handle on its image and brand and the way it wants to appear to its customers, potential customers and the world in
Every blog post starts with an idea. I’ve written previously about the types of blog post and how to “think blog” so that ideas flow to you. Don’t forget to keep track of those ideas! Now you have an idea, how do you turn it into a published blog post?
Steve Wheeler prompted quite a lot of comment recently when he posted a “rant” about whether or not Facebook is worthwhile. “It’s just possible that the guy who cut you up on the way home yesterday (you know, the one you exchanged angry words with from the safety of your