Using SWOT analysis to evaluate sustainability strategies (Sustainability, Society and You MOOC starts again Mon 16 June)
In order to succeed, companies’ strategies for sustainability need to be informed by their context, aware of internal and external factors, and able to adapt with these in mind. A commonly used technique in developing strategy is SWOT analysis, based upon an assessment of ‘Strengths, ‘Weaknesses’, ‘Opportunities’ and ‘Threats’. These categories allow one to consider strategy in detail, and isolate best practice and other information that could be usefully transferred to different contexts.
In the Sustainability, Society and You MOOC I support, which starts again next Monday 16th June, we invite participants to carry out a SWOT analysis of a the sustainability strategy and its implementation for a company of their choice. The aim is to:
- Examine an organisation’s sustainability strategy in detail
- Apply your knowledge and understanding to assess the strengths and weaknesses of this strategy
- Identify missed opportunities within the strategy
- Highlight best practice and information that could be usefully transferred to other contexts.
Attached is a Word version of the SWOT analysis template for anyone who wants to try a SWOT analysis. Join Sustainability, Society and You and report back on your findings!
(Image © CS_McMahon http://www.flickr.com/photos/gatz125/10636532004/sizes/z/ Creative Commons Attribution 2.0 Licence)