Yammer – Twitterlike app for business
One of the disadvantages of using Twitter for business is that if you want to have a closed group – perhaps to talk about a project with your project team – everyone has to set their updates to be private, and then you can’t use the same account for a general public status update.
Yammer is an application that is like the “Twitter for business”. It’s a way to share status updates with your co-workers. Within the company, and only within the company, everyone can keep in touch. Only employees with a valid company email can join a company’s network. It’s based heavily on email addresses, but that should be OK for most companies, although it’s not suitable perhaps for working with a distributed group of freelancers and associates (unless you can give them company email addresses). I can see it being useful, but I won’t be leaving Twitter just yet as there are also distinct benefits of being part of a wider network.
Originally published on reachfurther.com
Yammer is basically Twitter, but geared towards companies (every company is isolated), while twitter is open to the public.
I do not believe that it’s hard for Twitter to catch up with Yammer (I’ve read somewhere that Twitter can implement what Yammer did in an overnight, maybe an overstatement, but it shouldn’t be that hard). I think Twitter will end up doing this in a way or another to generate revenue, if they do not do this soon (very soon), then it’ll probably be too late.
Since I run PM Hut, I do watch the trends of everything related to Project Management. I know for sure that online collaboration is a huge thing, but is Yammer/Twitter the answer to those needs. I don’t know…