Five great business uses for Twitter

by

Twitter is a quick messaging or microblogging service. Basically it’s like a web-based texting or short message service. You have 140 characters to say something briefly.  Your series of short messages or “tweets” becomes a record of what you are doing and thinking that other people can “follow”. Many Twitterers mainly put out “what I am doing now is…” type “tweets” and hearing someone’s on the train is not fascinating.  But if a colleague is looking at a new web app or a competitor is reading a new book on your subject, maybe it’s worth joining in and becoming a Twitter user.

It has a variety of uses that could be beneficial to your business, including:

  1. Following gurus  in your field and people you admire, and even competitors.
  2. Asking questions or throwing out any problems you’re grappling with.
  3. Marketing and promotion to any customers who use Twitter – put out brief news and special offers, or alert people to your new web content.
  4. Finding out a bit more about your contacts and facilitating closer relationships – when you give someone your business card that’s often the end of it, if you can get them to follow you on Twitter (and use Twitter wisely) then you will always be in contact with them.
  5. Keeping in touch with flexible or travelling workers.

So why not see what it’s like? Sign up at twitter.com and if you’re already there why not follow me on @helenrf (http://www.twitter.com/helenrf) and let me know what you’re doing!

Originally published on reachfurther.com

blogging, business, web resources , , ,