Four good reasons to have an online community
Four good reasons why customers like brands to have online communities and use social media:
- Consumers are interested in sharing their experiences – both bad AND good. People like to tell others about the brands and products they like – in one study up to 60% of those questioned said they had passed on details of a brand to up to 20 other people.
- Customers are interested in having a dialogue directly with the companies behind the brands they buy, and want to share their own ideas on new products and services.
- Customers like to find out what new products are coming out, and they are always keen on special offers.
- Customers like being consulted. Businesses have direct access to their customers to ask questions, poll opinions and try things out.
Originally published on reachfurther.com