Four good reasons to have an online community

Four good reasons why customers like brands to have online communities and use social media:

  1. Consumers are interested in sharing their experiences – both bad AND good. People like to tell others about the brands and products they like – in one study up to 60% of those questioned said they had passed on details of a brand to up to 20 other people.
  2. Customers are interested in having a dialogue directly with the companies behind the brands they buy, and want to share their own ideas on new products and services.
  3. Customers like to find out what new products are coming out, and they are always keen on special offers.
  4. Customers like being consulted. Businesses have direct access to their customers to ask questions, poll opinions and try things out.

Originally published on