Monthly Archives: June 2014

SWOT - strengths

Using SWOT analysis to evaluate sustainability strategies (Sustainability, Society and You MOOC starts again Mon 16 June)

In order to succeed, companies’ strategies for sustainability need to be informed by their context, aware of internal and external factors, and able to adapt with these in mind. A commonly used technique in developing strategy is SWOT analysis, based upon an assessment of ‘Strengths, ‘Weaknesses’, ‘Opportunities’ and ‘Threats’. These