Many companies are moving their marketing budgets away from direct marketing and into social media. A survey by Brand Republic of over 1000 marketers around the world found that 66% of respondents were to invest in social media and 40% said that the funding would come by cutting the direct
Monthly Archives: January 2010
So, should lecturers “friend” their students on Facebook? It’s just one of the issues around Digital Identity that many are in the education and public sector are grappling with at the moment, especially bearing in mind Digital Britain and recent scares over online privacy. I’ve been informed of a very
We’re often asked by clients for whom we’re setting up blogs what they should have as their blog policy. Where a company or organisation has a very clear handle on its image and brand and the way it wants to appear to its customers, potential customers and the world in
Every blog post starts with an idea. I’ve written previously about the types of blog post and how to “think blog” so that ideas flow to you. Don’t forget to keep track of those ideas! Now you have an idea, how do you turn it into a published blog post?
Steve Wheeler prompted quite a lot of comment recently when he posted a “rant” about whether or not Facebook is worthwhile. “It’s just possible that the guy who cut you up on the way home yesterday (you know, the one you exchanged angry words with from the safety of your