Webinar best practice #1

I had quite a busy week of webinars last week, running a successful webinar on E-portfolios for the ELESIG community at elesig.ning.com. I also attended two fascinating webinars, one on bidding for European funding from the Digital Communications Knowledge Transfer Network and one on Digitisation at the British Library, from the ELKS network.

Webinars can be used as part of an e-learning strategy, to communicate with and support customers as part of a social media marketing campaign, or a tool for running remote meetings and presentations to your remote team as part of a flexible working strategy.¬† All online communities should consider webinars as an effective synchronous addition to the events and information services offered to members. It’s important however, for the webinar to be interesting and useful, and there are a few simple steps you can take to ensure its success.

A successful webinar is planned well before it starts:

  • Select the topic carefully with your intended audience in mind
  • Keep the topic and the title interesting, attractive and short
  • Invite guest speakers if possible
  • Send an invitation & ask people to register in advance of the webinar.
  • Send a reminder email with the agenda and full instructions about how to access the webinar and how to test their system

One of the most important recommendations, especially if you are new to running a webinar, is to test, test and test again, with colleagues or friends as attendees, in advance. Technology will still be different on the day, but try to keep everything as close as possible to the way you have set it up and that worked in the test.

Originally published on reachfurther.com