Bad web design costs a company money

Usability guru Jakob Nielsen’s latest Alertbox points out the flaws in four website designs, including some surprisingly major companies (the New York Times, for example). The mistakes include bad content, bad links, bad navigation, and bad category pages. He then points out that bad content takes the prize for costing the company the most money. Nielsen explains how much these bad design ideas probably cost the site owners and gives tips on how to increase page views, offer what visitors to the website want, and ultimately sell more.

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