Grow your business online

HotHouse, a leading Australian strategic online solutions company, has an interesting blog (noise) about web strategy, online marketing, and using Web 2.0 to grow your business. A useful place to see up-to-date information from an Australian perspective, and thought-provoking comment for us all.

For example they point out that the “art and science of search engine marketing is developing at a rapid pace”, reporting that search engine expert Greg Jarboe, one of the speakers at the 2007 Search Engine Strategies (SES) conference in New York, said that “more than 80% of what we learned in 2004 (about search engine marketing) is no longer being taught in 2007. Or, to put it another way, less than 20% of what you need to know today is something that you could have learned three years ago.”